After Vodafone, it was the turn of its competitor – Airtel – to launch a new BlackBerry service plan for its postpaid customers. Airtel’s BlackBerry Messenger or BBM plan is available at Rs. 129 per month that offers unlimited use of the messenger service along with free 300 local and national text messages every month.
By launching the service, Airtel aims to target a new segment of customers that are ‘keen on leveraging a best-in-class messaging platform for real time social messaging’, it said in a statement. The telco will soon launch the low-cost messenger service for its large pre-paid customer base.
Vodafone’s plan will be commercially launched next week that offers unlimited access to BBM at Rs 5 per day for prepaid users and Rs 129 per month for postpaid subscribers. Vodafone subscribers who purchase the BlackBerry Curve 8520 and BlackBerry Curve 9300 smartphones till February 2012 will be able to avail of a one-year unlimited access to BBM services from date of purchase.
After announcement of special plan by Vodafone for Blackberry Messenger, it was quite on the cards that its main competitor will counter this offer. And Airtel was quick enough to come out with counter offer of usage plan. In this age of neck-to-neck competition, how can service providers let their competitors to eat the majority slice of the cake.
In the coming days after arrival of more smartphones, this war of service providers will escalate further and users will benefit from this competition.