Airtel Launches Wynk Games; Free For Airtel Users

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Airtel has today announced the beta launch of Wynk Games – the latest OTT addition to its content portfolio. Wynk Games is India’s first mobile app based gaming destination to host over 2,000 games (including several premium and paid titles at no additional cost) and offer an exhaustive catalog of local and global games across genres such as cricket, sports, racing, adventure, cards, kids and puzzles. Now available for download at www.wynk.in, Wynk Games subscription is free for Airtel users and at Rs. 29 for other customers in the app’s current beta phase, as stated by the company in its press statement.

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Wynk Games, bundled with Airtel data packs aims to similarly stimulate consumption of this category. Aimed at providing a comprehensive range of Wynk Games, Airtel has tied up with Playphone Inc., a GungHo Subsidiaria and Softbank group company based in San Mateo, California. This alliance presents exciting opportunities for Indian developers as well, adds the statement.

Announcing the launch, Kartik Sheth, CEO – Wynk, Bharti Airtel said, “By subscribing to ‘Wynk Games’, customers can enjoy a host of games at no additional cost – this includes many games that are typically found as ‘paid’ elsewhere. Also, though customers download various games for free, they often can only play a few levels of the game before hitting locked levels and getting prompted to make coin purchases to continue. ‘Wynk Games’ does away with all these challenges and allows customers to enjoy complete games.”

Highlights of Wynk Games:
• Operator agnostic OTT mobile app
• Over 2,000 global and local games from across genres
• For a monthly subscription of Rs. 99, unlimited access complete games at no additional in-game charges
• Currently free for Airtel customers and at Rs. 29 monthly subscription for others (intro offer)
• Download games and play offline
• Ad-free

Airtel’s ‘Wynk Music’ has seen tremendous market success with over 15 million downloads of which only one third are from Airtel users – thus making it truly operator agnostic.

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