Airtel Digital TV, the DTH service arm of the leading telecom operator Bharti Airtel, has today announced the launch of Airtel ‘Pocket TV’ – a mobile app which will enable customers to watch their favorite TV programs while on the move. Airtel Digital TV had 8.8 million customers as on January 2014.
The Pocket TV app is loaded with over 150 Live TV channels and more than 10,000 hours of video content and over 13 channels on anytime TV, and is available at an introductory pricing of just Rs. 60/- per month.
The Airtel Digital TV app is available for download on the Android play store and is accessible to all smartphones and tablets with Android version 2.1 onwards. Within 1 month, the app will also be available on the iOS platform soon followed by other platforms. After installation of the app, customers have to activate the service by sending the SMS <ADD TV> to 54325 from their registered mobile number.
The app is a convergence of the TV & mobile phone and its launch follows the success of Airtel Digital TV’s innovative offering of Twitter on TV which was the first ever global convergence of Twitter and TV.
Airtel Digital TV is a leading national DTH service provider offering MPEG 4 & DVBS 2 – currently the most advanced digital broadcasting technologies available in the world. With 373 channels & services including 19 HD channels and 5 interactive services, Airtel Digital TV introduced many firsts to the segment including a universal remote, several unique interactive applications, multi lingual EPG, and integrated anytime, anywhere recording through mobile and web.