Asus has released the Alien and the Dinosaur, video commercial for the newly launched Asus ZenFone 3 smartphone series. According to Asus, the video was compiled from hundreds of spontaneous ideas obtained from pedestrians, who were engaged on the streets of New York by two comedians. The ‘improvised directors’ were shown the new ZenFone 3, briefed about its unique features — such as its stylish full-metal body with invisible antenna, Hi-Res audio system and powerful camera — and requested to narrate entertaining, outlandish story ideas on the spot for an advert featuring the smartphone.
The ideas were then consolidated into a storyline and acted out by the comedians. The result is The Alien and the Dinosaur, which can be viewed as follows:
This ‘streetsourced’ advert reflects the capabilities of ZenFone 3 series of smartphones. For example, one of the plot elements of the video involved photographing a UFO flying at high speed, to demonstrate the ZenFone 3 PixelMaster camera’s rapid-focus capability when capturing moving objects. Another scenario had ZenFone 3 saving a party by using its incredibly loud speaker to replace a malfunctioning audio system.
Ideas for The Alien and the Dinosaur were collected and acted out by Matt Rubano and Betsy Kenney, two rising stars from the acclaimed New York-based improvisational comedy group, Upright Citizens Brigade. With the key plot points acted out and lip-synced by the comedy duo, the resulting video ad is a refreshingly honest example of crowdsourced content. Some of the behind-the-scenes interviews are depicted in the following video:
Asus had launched ZenFone 3 in India in the month of August in two varaints of 5.5 inch and 5.2 inch full HD Display. The 5.5 inch display variant has 4GB RAM/64GB ROM and is priced Rs. 27,999 whereas the 5.2 inch display variant has 3GB RAM/32GB ROM and is priced Rs. 21,999.