Amazon Instant Video has announced that it is working with the world’s leading consumer electronics companies, top Hollywood studios and TV programmers, including Samsung, Warner Bros., Lionsgate, 20thCentury Fox, Discovery and others to offer customers a premium 4K Ultra HD experience. This announcement follows Amazon’s commitment to 4K–just last month, when Amazon Studios announced that it plans to shoot all 2014 full original series, including comedies and dramas, in 4K Ultra HD.
4K is the latest and most advanced in high definition video, utilizing displays with an aspect ratio of at least 16:9 and capable of showcasing video at a resolution of 3,840 x 2,160 pixels or 8.3 million pixels–that’s four times the number of pixels as standard full HD. 4K means customers can enjoy their favorite movies and TV shows with unprecedented picture clarity–details are sharper with smoother lines so that even up-close images seem clearer and more realistic.
“Customers are excited about the future of 4K and the next evolution of high resolution video. We’re working with consumer electronics leaders and Hollywood studios to make that a reality,” said Bill Carr, Vice President of Digital Video and Music for Amazon. “There are a number of elements that need to work together to create a true 4K experience for customers–you need great content and compatible devices but you also need a service that can deliver that content to your devices so that it plays beautifully–we’re excited about making that a reality.”
“2014 will be a breakthrough year for Ultra HD and it is important to deliver on not only the top-of-the-line products but also great content to fully enjoy the benefits of Ultra HD,” said Kyungshik Lee, Senior Vice President of the Service Strategy Team of Visual Display Business,Samsung Electronics. “Samsung is launching its biggest line of Ultra HD TVs and is excited to work with content services like Amazon Instant Video to bring the clarity and lifelike quality of 4K to our customers.”