Less than one year ago, Amazon introduced Kindle Fire, combining 15 years of innovation into a single, fully-integrated, end-to-end service for customers. Kindle Fire quickly became the most successful product launch in the history of Amazon.com, earning over 10,000 5-star customer reviews, and is the no. 1 best-selling product across the millions of items available on Amazon since its introduction 48 weeks ago. Amazon has now announced that Kindle Fire is sold out, and that in just nine months, Kindle Fire has captured 22% of tablet sales in the U.S.A.
“We’re grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon,” said Jeff Bezos, Amazon.com Founder and CEO. “This has been a big year for digital products on Amazon—all of the top 10 sellers on Amazon.com since Kindle Fire launched just less than a year ago are digital products. Kindle Fire is sold out, but we have an exciting roadmap ahead—we will continue to offer our customers the best hardware, the best prices, the best customer service, the best cross-platform interoperability, and the best content ecosystem.”
Kindle Fire offers customers a vast selection of digital content, over 22 million movies, TV shows, apps, games, books, magazines and more in one seamless, end-to-end experience, making it easy for customers to browse, discover and purchase. Since Kindle Fire launched last September, 2011, all of the top 10 products on Amazon—across all products are digital products.
This is good news for Amazon as they are in the process of launching new versions of Kindle Fire and now they will focus all their energies on promoting new products without worrying for older Kindle Fire stock. It is amazing that Amazon has been able to complete a product cycle just in nine months.