American Online Giant Amazon Enters India With Junglee.com

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As blogged by us earlier that Amazon.com was testing water to enter India with a bang, our prediction has once again proved correct and finally American online retail giant which is worth $ 48 billion company has started operations in India today with Junglee.com, an online shopping site.

Junglee is an online shopping service by Amazon which enables customers to find and discover products from online and offline retailers in India and from Amazon.com. Junglee organizes massive selection and multiple buying options from hundreds of sellers, and leverages Amazon’s proven technologies and millions of customer reviews to help customers make smart purchase decisions.

Customers can discover over 1.2 crore products and 14,000 brands, and purchase items directly from hundreds of retailers including Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com. Customers can buy products online by following the link to the seller’s website or find a seller’s physical store if they would rather purchase the product in person or call the seller and place an order by phone.


Junglee has an ambitious vision of organizing selection and buying choices and it’s day one for them. They are relentlessly focused on adding selection and making it convenient for customers to find, discover, and shop anything using their service.

Junglee means ‘of the jungle’. It can be difficult to navigate the jungle of products, brands, sellers, shipping options, and payment methods, and make informed purchase decisions. Their team is relentlessly focused on organizing selection and buying options to make it simple for customers to navigate this jungle and shop anything using their service. The name reflects their  passion to deliver on this ambitious goal.

Junglee.com is offering very good prices for mobile phones and books. We have compared two items being offered by junglee.com and flipkart.com. Junglee.com is offering Samsung Galaxy S II for Rs. 28,4000 whereas flipkart.com is offering the same model for Rs. 30,900. Similarly, Junglee.com is offering one book titled Object Oriented Programming With C++ by Balaguruswamy for Rs. 203 whereas the same book is available on flipkart.com for Rs. 239. This initial difference could be due to introductory prices but this newly launched online e-commerce site is going to give very tough challenge to other similar sites being operational in India, because of infrastructure and commercial support of  renowned and established Amazon.com.

The newly launched site will give sleepless nights to its competitors and only the coming time will tell how the competitive portals withstand the onslaughts of price war and variety of products being offered.

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