Besides Zenfone 3 Deluxe, Asus has also launched ZenFone 3 & ZenFone 3 Ultra smartphones at an event in Taiwan.The ZenFone 3 (ZE552KL) is priced $ 249 and will be available in Gold, Blue, Black, and White colours.
The Zenfone 3 flaunts a 5.5-inch full-HD (1080×1920 pixels) Super IPS LCD display.The front and rear of the phone are encased with scratch-resistant 2.5D Corning Gorilla Glass to give it protection against scratches on both sides. This smartphone is driven by Snapdragon 625 processor paired with 4GB of RAM and 64GB of inbuilt storage, which can be expanded upto 128GB.
On the camera front, this phone comes with 16 MP rear camera with Sony IMX298 sensor and ASUS TriTech autofocus that automatically selects 2nd generation laser, phase detection and continuous auto focus to achieve precise focus in just 0.03 seconds.
This phone is packed with a 3000mAh battery. It offers connectivity options of 4G LTE, Wi-Fi 802.11ac, Bluetooth 4.2, USB 2.0 Type-C connector etc.
The Zenfone 3 Ultra is a phablet and like ZenFone 3 Deluxe, ZenFone 3 Ultra has slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. This phablet features a massive 6.8-inch Full HD (1920 by 1080) display. It is also the world’s first smartphone to have ASUS-exclusive Tru2Life+ Video technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, as claimed by the company.
The Zenfone 3 Ultra is packed with Snapdragon 652 octa-core processor, Adreno 510 GPU and 4GB of RAM and 64GB ROM, which can be expanded UPTO 128GB.The Asus ZenFone 3 Deluxe is equipped with a 23MP rear camera with Sony IMX318 sensor having 4K video support. It is the same camera provided on the Zenfone 3 Deluxe.
The other USP of ZenFone 3 Ultra is that it comes with massive 4600mAh battery with Quick Charge 3.0 technology. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.
The ZenFone 3 Ultra incorporated five-magnet stereo speakers and a NXP smart amplifier for producing Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs as claimed by the company. It is the world’s first smartphone with virtual 7.1-channel surround sound with DTS Headphone.
This phone is priced $479 and will be available in Grey, Silver, and Pink colours.
Both the above phones also come with fingerprint scanner on the back. These phones also houses an 8MP front camera for selfies with 85-degree wide-angle lens. These phone have hybrid dual-SIM slots which means that you can either put two SIMS or one SIM and microSD card. Both the phones run on Android 6.0 Marshmallow OS with Zen UI.