ASUS India has relessed a humorous video that shows perils of low batteryof smartphones with the tagline – ‘Battery Low? Battery Lo.’ In this video, Asus reiterates the relevance of long battery life and power bank feature of its recently-launched ZenFone Max smartphone which comes with massive 5000 mAh battery.
With the ZenFone Max, ASUS aims to target the large number of people who consider the battery life to be a deciding factor when purchasing a smartphone. The vox-pop video addresses this by offering the perfect response every time someone yells out “battery low!” ‘Battery Low? Battery Lo’ highlights low battery troubles in a humorous way, but also tells people to lend a helping hand by sharing their ZenFone Max to charge the phone of someone in urgent need of battery power.
The video begins with a survey of youngsters in Mumbai who talk about their worst ‘zero battery’ nightmares – from a teenager grounded by his upset mother, a worried couple who fear their daughter has been kidnapped, to an untimely battery issue leading to a break-up. The variety of disappointments keep mounting up, as a young girl tells her boyfriend to “buy” her a new phone instead of complaining about her smartphone’s constantly low battery. The youngsters are then asked which smartphone brand and model they own and how long the battery lasts. The question throws up a volley of feedback ranging from poor battery life that doesn’t even last from “Bandra to Churchgate,” or can’t survive more than an hour of gaming. The youngsters are then given a ZenFone Max and asked to guess its battery life. The video captures their surprised reactions when it is revealed that it offers a 5000 mAh battery at an affordable price point of INR 10,000.
ASUS goes on to ask the youngsters to connect their current smartphone with the ZenFone Max. As their gadgets start charging up, a universal antidote for their low battery nightmares makes itself obvious – ‘Battery Low? Battery Lo…’ Therefore ASUS urges them to help a friend in need of power while also putting an end to their own low battery woes by owing a ZenFone Max, building a strong product association in the process.
The USP of ZenFone Max is its powerful 5000 mAH battery which is designed to require fewer charging cycles for making it last longer and more efficient. The lithium-polymer battery, when fully charged, is claimed to offer 37.6 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback. This battery can be used as a portable power bank to charge other smartphones and a host of personal electronic devices, using an OTG cable that comes as a standard accessory with the phone.
The ZenFone Max sports a 5.5-inch display with Gorilla Glass 4 protection. It is powered by a Snapdragon 410 64-bit quad-core chipset paired with 2GB of RAM and 16GB of internal storage, which can be extended upto 64GB via microSD card. It is also equipped with a 13-megapixel f/2.0 rear camera with laser auto-focus plus dual-tone LED flash and a 5-megapixel front-facing snapper.