The moment BBM was launched on Android and iPhone devices, the users have pounded on this opportunity and more than 10 million downloads were reported in the first 24 hours. This momentum is increasing day by day and BlackBerry has announced that over 20 million new users have now got BBM on their Android and iPhone devices. BBM is the most popular social network, and there are more than 80 million active users around the globe.
Moreover, BBM is downloaded the most on the Android devices and is the top free overall app in 35 countries in Google Play in 107 countries. BBM is continuing to maintain a strong position in key markets such as Canada, the US, the UK, Indonesia and much of the Middle East, to name a few.
“It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy,” said Andrew Bocking, Executive Vice President of BBM at BlackBerry. “From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers.”
The uniqueness of BBM is that every user has a unique PIN that helps maintains their privacy, unlike other social network services. The users of BBM are not required to give their phone number or email address to a new or casual contact. BlackBerry ID connects with a person’s PIN, BBM contact list and services to make device switching quick and easy.
Currently, BBM Video calling, BBM Voice calling and BBM Channels, are not available on Android and iPhones, but they would be made available on these devices in the coming months, as communicated by BlackBerry a few days ago.