BlackBerry Z10 Gets Price Cut; Now Available For Rs. 29,990

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BlackBerry Z10, which was launched in India in February at hefty price of Rs. 43,490, had to face lot of criticism for its strange pricing. Blackberry India has just announced that it is slashing the price of Z10 to Rs. 29,990 due to upcoming  festival season and this special price is available for limited period only.

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Announcing the massive reduction in price,  Mr. Sunil Lalvani- Managing Director India for BlackBerry said. “We continue to leverage festive season with relevant product and services promotions. BlackBerry 10 platform offers a new and unique mobile communication experience and at Rs.29990/- the BlackBerry Z10 smartphone is uniquely positioned to change the way in which our customers view mobile technology.,”

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The BlackBerry Z10 is the first smart phone from the stable of BlackBerry which runs on the  BlackBerry 10 OS. This smartphone is powered by a 1.5 GHz dual core processor with 2GB of RAM, 16GB of internal storage, and an expandable memory card slot that supports up to 32GB of additional storage. This phone is equipped with an 8-megapixel rear camera that can capture 1080p videos and 2-megapixel camera in the front. The Z10 is packed with  1,850mAh removable battery, which gives 10 hours of talktime and 312 hours of standby time. It includes the latest enhancements in high density pixel and screen technology to display clear, sharp, and incredibly vivid images. It features a micro HDMI out port for presentations, advanced sensors such NFC (near field communications) to support mobile payments and the exchange of information with a tap of the smartphone.

The other reason for reducing the price of Z10 could be launch of BlackBerry phablet Z30 which was showcased few days ago.The Blackberry Z30 comes with a 5-inch Super AMOLED display and is powered by a 1.7 GHz processor with quad-core graphics. This smartphone is packed with a 2880 mAh battery, the largest battery ever built into a BlackBerry smartphone. BlackBerry claims that this battery will last up to 25 hours of mixed use. This phone runs BlackBerry 10 OS version 10.2 with advanced features compared to Z10.

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