Blaupunkt India, the Germany based leading car infotainment brand today announced the appointment of multi-faceted actor, singer, composer – Ayushmann Khurrana as their Brand Ambassador. Ayusgmann got star recognition for his memorable Hindi movie Vicky Donor, in which he also contributed with his smash hit songs.
The Blaupunkt brand that epitomises quality, contemporary style, innovation and superior sound, was looking for a face in India that would personify these core values.
Taking this association a step further, Blaupunkt is the official sound partner of Ayushmann’s new soft rock love ballad single “O Heeriye!’ in which he is seen using Blaupunkt’s recently launched premium headphones – Style.
Commenting on the same, Preeti Bakshi, Marketing Head for Blaupunkt India said, ‘AYK and Blaupunkt are both recognized for great music, innovation, and cool style. We are very excited to partner with Ayushmann and together we will further accelerate the connect of Blaupunkt products with Indian youth and young at heart.”
“My association with Blaupunkt goes back a long way, my first music system was a Blaupunkt and to now partner with the brand, is an honour. Music is an integral part of my life and Blaupunkt’s premium sound takes the music experience to a very different level – be it in the car or at home. For me, quality and innovation play an equally important role, which is reflected in every product of the Blaupunkt range,” said Ayushmann Khurrana.
Blaupunkt is today an infotainment partner of choice to the world’s leading passenger car OEs including VW, Audi, Bentley, Porsche, GM, Proton, Hyundai, Kia, Tata, Suzuki, Mahindra as well as a number of commercial vehicle providers including Fuso, Isuzu, Fendt, Lada, Claas, CAT etc.