Blueair Launches Blue & the IoT-smart Classic Range of Air Purifiers

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Blueair has launched two new air purifiers – Blue and the IoT-smart Classic range comprising of 280i, 480i and 680i. The Blueair Blue is available now from Rs, 22,990, and the Blueair new smart Classic is available from RS. 55,000.

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The Blue is capable of trapping airborne dust, pollen, smoke, allergens, viruses and chemicals. It has 360-degree air intake approach to air purification with a design geared to optimize airflow, boost particle retention, minimize noise levels and harness modularity for true ease of use.

The smart range (280i, 480i and 680i) brings Blueair’s iconic Classic air purifier firmly into the IoT age. With a new user interface, improved filtration efficiencies and a brighter-white appearance, the latest Blueair Classic comes with Blueair’s must-have built-in clean air intelligence technology that helps people better understand what is polluting their indoor air. These models deliver up to 20% more purified air on the faster speed setting, while also ensuring substantially lower noise level and power consumption thanks to improved fan technology.

“Our mission at Blueair is to help Indian women, children and men confront the health challenges posed by rising air pollution by giving them access to the best air cleaning technologies that can create safer indoor havens,” said Girish Bapat, Blueair Director West and South Asia Region.

Girish further said Blueair’s air purifiers, which are innovated in Sweden to put people in control of their own air quality with superior filtration efficiency, will now also be much easier to buy in multiple retail environments in India. He said the growth of Blueair has been extraordinary since the company launched its own organization in India almost two years ago.

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