Brother Launches 3 -in-1 inkjet Multi-Function Printers With Refill Tank System

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Brother International India has  launched today a range of  3-in-1 Inkjet Multi-Function printer series that feature a new Refill Tank System. This series of printers are targetted for SOHO (small office home office) segment and come in three vaiants – DCP-T300, DCP-T500W, DCP-T700W priced at Rs. 11,100, Rs. 12,150 and Rs. 14,740 respectively.

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These printers can perform three functions – print, scan and copy and have USP of Refill Tank System. Unlike other ink jet printers, Brother 3-in-1 mult-function printers have been designed to offer big savings in inks. These three printers consume low cost ink bottles developed by Brother, with which you can print 6000 pages with one black bottle priced at Rs. 670. The printing cost for each black and white page works out to just 10 Paise. Similarly, the other ink botttles are priced at Rs. 440 each for colored print outs and the costing for colored page is 25 Paisa.

Brother has kept the prices of its  refill ink low for enabling users to use original ink and minimise the risk of print head damage that arises from using non-official ink. This in turn will reduces repair and replacement costs.

The other very convenient and useful feature of these printers is their ink refilling process. Firstly, its ink tank cover is conveniently located at the front of the Multi-Function Centre, which allows for easy access to the ink tank, and makes ink refilling effortless for users. Secondly, the embedded ink tank features a see-through cover at the front, which makes it easy for users to check how much ink is left. The embedded ink tank design also frees up precious desktop space.

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The users can refill the tanks in three easy step. Fist of all, you are required to open the tank and remove the tank cap. The smart design of these printers allows for ink refilling at an optimised 45-degree refill angle compared to 90-degree of competitive printers. This minimizes ink leakage, reduces staining, and makes ink refilling a more user-friendly experience. Finally, you are required to replace cap and close the cover, and you have completed the refilling process.

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Besides ease of operations and refill advantages, all the 3-in-1 new multi-function printer series of Brother also have good productivity  features. For instance, DCP-T700W enhance work efficiency with Automatic Document Feeder, which allows unattended scanning and copying of multi-page documents quickly and easily. Users may also save resources and share the Multi-Function Centre with a number of users conveniently through Wireless LAN. In addition, the range’s fast print speeds of up to 12 monochrome and 10 colour pages per minute are suited for high print volume users. Moreover, with paper tray of up to 100-sheet capacity, users avoid frequent replenishment of paper.

Salient Features:

DCP-T300
MRP: Rs.11,100/-

· Print, Scan, Copy

· Up to 11/6 ipm+

· 1 Line LCD

· Up to 100-Sheet Paper Tray

DCP-T500W
MRP: Rs.12,150/-

· Print, Scan, Copy

· Up to 11/6 ipm+

· 1 Line LCD

· Up to 100-Sheet Paper Tray

· Wireless LAN

· Mobile Print

· With Additional 1 Black Ink Bottle

DCP-T700W
MRP: Rs.14,750/-

· Print, Scan, Copy

· Up to 11/6 ipm+

· 1 Line LCD

· Up to 20-Sheet Automatic Document Feeder

· Up to 100-Sheet Paper Tray

· Wireless LAN

· Mobile Print

· With Additional 1 Black Ink Bottle

Brother International is very bullish and optimistic about Indian market. They are planning to capture market share of 15% for A4 size printers and 25% of market share of Mono Laser printers by FY 2017 compared to 4% and 7% market share, respetively, enjoyed so far by them. To achieve these ambitious figures, Brother International is in the process of revamping its channel distribution, after sales service support, branding of its products and investing heavily on advertising.

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