Cisco Enhances TV Viewing Experience Of More Than 40 Million Homes In India

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In a press statement, Cisco has announced today that it now reaches more than 40 million digital homes across India with its industry-leading VideoGuard conditional access (CA) and digital rights management (DRM) solutions. Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for more than 200 million viewers in India, an important milestone that reinforces the company’s leadership at a time when the pay-TV industry is on the cusp of a major transformation.

ciscoCisco has further stated that there is estimated 72 million digital pay-TV homes in India (Source: MPA Media Route26, Issue 123 – September 2013) and Cisco has a market share of 43% (source: Media Partner Asia Media Route26, Issue 1 – December 2013 and Cisco’s internal subscriber data). Cisco state-of-the-art VideoGuard CA and DRM technology ensures critical protection of premium content with a zero piracy track record.

Cisco has a strong team of engineers working at the Research and Development Center in Bangalore, which is dedicated to the technology needs of leading satellite and cable service providers in India and worldwide. The company’s commitment to security, research and innovation puts it in prime position to address the changing needs of operators both now and into the future.

Cisco is a trusted pay-TV technology partner for more than 150 pay-TV operators as well as media and entertainment companies worldwide, including leading direct-to-home and cable operator customers in India, such as Airtel Digital TV, Asianet, DEN, GTPL, Hathway and Tata Sky.

Commenting on achieving this milestone, Dinesh Malkani, President, Cisco India and SAARC, said, “Achieving the milestone of 40 million homes in India reinforces our commitment to the government’s mandate to digitalize the cable industry and also speaks of our ability to provide best in class solutions and technology. We work closely with our customers to enable them to provide an unparalleled experience to their subscribers as well as help monetize their investments.”

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