Chinese phone maker, Coolpad which is selling good number of smartphones in affordable category has decided to sell via offline retail stores also. Earlier, the company was selling exclusively via Amazon.in. This decision has been taken to increase its reach to those customers who are still not comfortable buying online.
Through this offline strategy, Coolpad aims to cover more than 10 states with 1 million sales volumes by establishing 5,000 core shops and 10,000 retail shops by 2017. Amazon India, will remain the strategic partner for the company for both online and offline presence.
Coolpad’s recently launched Note 3S will be available in the offline stores for which Amazon India will be the national distributor. Currently, Coolpad is working with HCL and Regenersis, which has in total 370 customer care centers across India. The company already has a strong presence in Delhi NCR, Karnataka, Tamil Nadu, Telangana and AP.
Commenting on the development, Syed Tajuddin, CEO, Coolpad India said, “The Indian market has great scope and Coolpad would like to take advantage of that to develop a story brand recall within our target audience. Since the launch of Coolpad in India, we have sold more than 1 million smartphones and are confident that the offline presence will contribute majorly to our growth trajectory in India for 2017.”
Commenting on the regional strategy, Mike Wang, Country Manager, Coolpad India, said, “In the first half of 2017, we will roll out 5-6 products for different segments. We have the plan to launch a series products which are only for offline, like Mega series will be mainly for offline thereafter. In first half of 2017, we plan to establish 3000 A class shops to showcase our disruptive products. We foresee our growth in more than 15 states with 3 million in sales volumes by the end of 2018, subsequently, making a nationwide presence with sales volume 5 million annually by 2019.”