Delite Cinema, situated in Daryaganj, becomes the first cinema in the city to install the Dolby Atmos audio systems, for giving immersive experience to cinema lovers. This new technologically advanced audio system was inaugurated and the new English movie The Amazing Spiderman 2, was shown in Dolby Atmos equipped screen.
Dolby Atmos system consists of Dolby processor and JBL speakers and other accessories. Depending upon the size of the theatre, the numbers of speakers are fitted. In Delite Cinema, there are approximately 64 high quality JBL speakers and as informed to Techvorm at the press event, the total cost of installing Dolby Atmos is approximately Rs. 70 lakhs.
Dolby Atmos enhances the sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a lifelike, virtual reality of sound. With this technology, you can get immersed in the sound of the movie and your enjoyment increases a lot.
Dolby Atmos has quickly become the preferred choice for sound in the modern cinema, and now major studios, award-winning filmmakers, and exhibitors from around the world are producing the content which is comaptible with this technology. As per Dolby, the traditional channel-based sound systems like 5.1, 7.1, and 11.1, required filmmakers to think about the number and location of speakers, whereas Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.
Commenting on the launch, Mr. Shashank Raizada, owner of Delite Cinemas, said, “I believe Dolby Atmos will prove to be a major differentiator for the movie-watching audiences in New Delhi. It provides greater definition and dimension to movies with its unique approach to sound. With this achievement, we reinforce our mission to be the best in entertaining people by offering state-of-the-art technology and exceptional facilities, as well as providing our audiences with new and innovative concepts for an enhanced and powerful moviegoing experience.”
Dolby Atmos was introduced in April 2012, and since then 600 Dolby Atmos screens have been installed or committed to in 40 countries with more than 150 exhibitor partners. More than 100 films from 12 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
“We look forward to working with Delite Cinemas to bring the ultimate cinematic entertainment experience to moviegoers in New Delhi. With Dolby Atmos, you feel as if you are in the movie, not merely watching it. We are confident that moviegoers will be captivated by the remarkable clarity and dimension of the sound and will keep coming back to Delite Cinemas to get this amazing experience that Dolby Atmos provides,” said Mr. Ashim Mathur, Marketing Head, Dolby Laboratories India.
If you want to experience the new technology by watching the action-packed The Amazing Spiderman 2, then you must watch this movie in Delite Cinema.