To promote its Inspiron range of laptops among college going students, Dell India has announced the launch of its ‘Back to College’ campaign- an initiative to creatively empower college-going students both inside and outside the classroom. This campaign will commence from the 14th of June till the 3rd of August across social media platforms such as Twitter and Facebook.
During this campaign period, the students will get a ‘Back to College Kit’ with exciting goodies worth up to Rs. 7498/- free with purchase of their new Dell Inspiron laptop.The ‘Back to College’ kit includes a Levi’s Shopping voucher worth Rs. 1500/-, Sennheiser earphones worth Rs 999/- & 2 years additional warranty (including Next Business Day Onsite & 24/7 Phone Support) worth Rs. 4999/-.
Commenting on the launch of the campaign, Mr. P. Krishnakumar, Executive Director and General Manager, Consumer & Small Business, Dell India said, “In April 2014, Dell had launched its Back to School campaign with an aim to provide the technology support to school students to enable them to achieve more in studies and beyond. Back to College campaign is an extension of our focus on the student community, to establish a platform for them to acquire present-day skills and put them into application – to help them excel in the classroom and beyond.”
According to Dell, the paramount aim of this campaing is to “provide information to the college going students on various youth oriented concepts and showing them how to put it into practice.To strengthen the outreach of the program, Dell will be connecting with the youth through its dynamic social media program titled “Learning meets doing – Hub” on its Facebookpage and via its Twitter handle. This will be focused on empowering students with contemporary skills based on the latest trends that are influencing the youth like selfies, filmmaking and music.”
Speaking about this campaign,Ritu Gupta, Director – Marketing, Consumer & Small Business, Dell India, said, “Today, Dell has evolved as a brand which understands the pulse of the youth and the importance of social media. The campaign, which will have a high frequency, 360 degree roadmap of print, radio, online, television and social media communication, is devised to address the needs of today’s youth who want to be connected anytime, anywhere with their peer groups.”