Digilife Distribution and Marketing Services (DDMS), a 100% subsidiary of HCL Infosystems Ltd, today announced their partnership with Silicon Power India. This is a first-of-its-kind engagement whereby DDMS will distribute Silicon Power’s all storage products range across India. The products will include Silicon Power’s range of flash memory cards, USB flash drives and solid state disks.
Under this alliance DDMS and Silicon will collaborate on marketing, sales and technical areas and overall go-to market activities. The collaboration will enable Silicon Power to benefit from DDMS’s strong technological lineage and draw upon DDMS’s strengths in mobile distribution in over 200 cities in India. HCL‘s DDMS will help boost the growth of Silicon Power, through its extensive channel in the Indian market and reach all tiers of cities.
Silicon Power is a leading global brand for digital storage devices and the brand is known for its versatile and asthetic designs. The partnership would enable Silicon to leverage the extensive distribution network of DDMS in order to compete in the crowded flash data storage market in the country.
As part of the agreement, DDMS will take care of the marketing related activities for Silicon Power’s products in the country, and further help promote, participate and extend the sale of the Silicon Power’s products through activities such as market research, advertising, trade shows, internet marketing etc.
Commenting on the initiative, Mr. Sanjay David, CEO Digilife Distribution and Marketing Services, a 100% subsidiary of HCL Infosystems said, “We are excited to join hands with Silicon Power to distribute their wide range of innovative and unique data storage products. We believe this partnership will add a new dimension to our current offerings and further grow the flash data storage market in the country. For DDMS this partnership will add an important dimension of mobile and IT Products range to its portfolio. With our extensive and robust channel network we are sure that Silicon Power will be a huge success in India. ”