Flipkart, India’s largest e-commerce marketplace, has launched Air Conditioners and Smart Televisions under its private label MarQ, at the Consumer Electronic Show (CES) 2018 in Las Vegas. The MarQ ACs and Smart TVs line sports the best-in-class technology, and are among the only products to be launched at CES that have been designed exclusively to suit Indian needs.
The ‘InnoCool’ range of ACs will be available in 4 variants on Flipkart from the beginning of April, while the 32 inch HDR Smart TV will go on sale in May. The earlier launch of Washing Machines, TVs and Microwaves of brand MarQ has been extremely successful for Flipkart and customers have embraced MarQ products for their top-notch quality and affordable prices.
“We’re very excited to launch MarQ ACs and TVs at CES since it helps bring global focus on the fact that Indian needs are unique and hence we need products designed for India. Being at CES also showcases how geared Flipkart is towards its private labels. MarQ makes cutting edge tech and high quality products affordable to everyone, which is the reason for its success. Our goal is to build a portfolio of every large appliance a customer needs to live better lives, and ACs and TVs further that cause,” said Adarsh Menon, Head of Private Labels & Electronics, Flipkart.
“Flipkart customers will now have access to world-class ACs and Smart TVs at prices that are 10%-20% cheaper than comparable products. Further, customers are guaranteed a worry-free experience with service centers in close to 300 cities.”
The benefits of the innovative MarQ ACs and Smart TVs range extend beyond cost efficiencies to improve consumers’ experience, health and comfort throughout their home. Innocool ACs are specially engineered for air purification with features like anti-dust filter and anti-fungal filters, and they use ozone friendly green gas. The ACs will offer Inverter Technology Air Conditioners with 100% copper compressor making them energy efficient and high on performance & durability. The MarQ Smart TV promises an immersive next-gen experience offering customers more realistic, natural images with sleek aesthetics.
For the design and manufacture of InnoCool ACs, Flipkart has entered into a strategic partnership with LEEL Electronics (India), formerly known as Lloyd Electric & Engineering Ltd. MarQ ACs are produced in best-in-class ISO certified manufacturing facilities, and go through stringent quality checks across aspects of performance, reliability, safety and markings. Final product testing is conducted independently by Intertek (world’s leading quality agency), after rigorous testing at LEEL labs and factories as claimed by Flipkart.