Fossil Forays Into The Wearable Segment in India & Launches Smart Watches & Fitness Trackers

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Fossil Group which is global design, marketing and distribution company that specializes in consumer lifestyle and fashion accessories has forayed into the wearable segment and launched today a range of connected devices across six of its owned and licensed brands – Fossil Q, Michael Kors Connected, Skagen Connected, Chaps, Emporio Armani and Misfit. These products comprising of smart watches, hybrid watches and fitness trackers are amalgation of technology and fashion that brings to life creativity, connectivity and style in a seamless manner.

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Misfit

Activity Trackers come in the Shine 2 and Ray variants that require no charging as the user-replaceable batteries last up to 6 months and are water resistant to 50 meters. Like Shine 2, Ray provides inactivity nudges, text and call notifications, and a silent alarm. These are compatible with Misfit Link software that turns wearable into a remote to connect with the world around you, communicate with friends, turn your lights on, change your music, take a selfie and more, all with a triple tap. These are priced Rs. 7495 onwards.

Fossil Q Watches

The Fossil Q line has Android Wear smartwatches – Q Wander and Q Marshal. Q Wander designed for women, featuring a soft curving multi-finish case with artfully sculpted wire lugs which make it both beautiful and comfortable. Q Marshal features a rugged case along with a striking navy blue plated case paired with vintage-inspired leather straps. Both Q Wander and Q Marshal feature Always On Display, allowing users to access important information like time, calls and alerts anytime. You can receive your notifications via Google Now cards, respond to text messages and emails via voice, and customize your watch face to fit your mood or your outfit. These watches are priced between INR 21,995 – INR 22,595/-

Michael Kors Hybrid Smartwatches

Michael Kors, the world-renowned brand has Hybrid smartwatches running on Android Wear with designs based on the iconic Bradshaw and Dylan styles. These watches have features of activity tracking, voice activation, customizable display faces, wireless charging. They are available in the price range of INR 25,995/- to INR 29,495/-

Skagen

Skagen is a lifestyle Danish brand that creates functional and modern watches, jewelry and leather goods for men and women. It is launching Hagen Connected hybrid smartwatch and a Skagen Connected activity tracker. The watch comes with features of automatic time and date, activity and goal tracking, email and text notification. It runs on standard coin cell battery which require no charging.This collection is priced between INR 14,295 – INR 15,495/-

Emporio Armani

These Hybrid Smartwatches are priced between INR 17,495/- and INR 27,995/- and are available in four metal finishes of rose gold, black, gunmetal and stainless steel, and are complimented by either a three-link bracelet or a leather strap. These can be wirelessly synced to your mobile device and your timepiece is always accurate, and automatically converts time zone and date as you travel. When connected to your smartphone, you can control music to start, stop, skip, or go back with the simple press of a button. It also has features of activity and sleep tracking.

Chaps

The Chaps connected hybrid watch is a perfect watch for fitness enthusiasts. It is the one that promotes a healthy lifestyle, alerts wearer to incoming notifications through vibrations and features an activity indicator dial on the watch face. These are available at INR 9,995/- to INR 10,495/-.

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