Guvera, a leading platform for music streaming globally, has announced the launch of its music streaming app for Android and iOS devices in India.The mobile application, featuring free and unlimited music from local Bollywood albums and international artists, has a library of over 12 million tracks. Indian users also have the option to subscribe to Guvera’s premium on-demand service ‘Guvera Platinum’, for Rs. 199 per month.
Guvera streaming service was developed in 2008 in response to the mass consumption of illegal music online. It provides consumers with a free and legal way to access music whilst giving royalties to the artists and record labels responsible for producing it.
Guvera has entered into tie-ups with major music labels and content aggregators in India, including Sony Music, Hungama.com (T-Series & Speed Records), Universal, Saregama, Eros International, Times Music, Believe, Orchard, TuneCore, CDBaby and INGrooves.
Guvera has partnered with Lenovo, one of the world’s leading PC companies and smartphones. Guvera app will come pre loaded onto Lenovo smartphones and tablets across a potential 160 markets in which Lenovo operate, giving Guvera huge potential to reach millions of people around the world.
Guvera is a free, ad-funded service that offers users expert-curated playlists with no costs or subscription fees. A unique feature of the service is #Play, which provides users with the ability to tailor a music experience based on their current mood, activity or preferences by searching using hashtags(#). Consumers can also search and discover music, as well as manage and share their own playlists. The integrated social features enable users to follow friends and celebrities on Guvera, and access their playlists, as per press release of Guvera.
Commenting on the eve of launch, Mr. Claes Loberg, Founder and Director of Innovation for Guvera, said, “We are both proud and excited to be the first-of-its-kind international music streaming offering to enter India; a market that is truly diverse in terms of its taste for music. Guvera provides its users with an unmatched user-friendly experience. We plan to provide our Indian users with the best expert-curated local and international content – all they have to do is hit the ‘play’ button.”
Guvera’s commitment to providing music for free via an ad-funded model has been seamlessly integrated with the user experience via the introduction of branded channels. Premium brands including Nikon, Croma and Godrej have already launched brand channels on the Guvera India platform. Loberg explains, “branded channels are a great example of how users are able to engage with brands in a less disruptive manor. Guvera are putting the consumer in charge of the advertising experience. Moreover, advertisers know that they are paying for ads that consumers want. We believe that Guvera is a platform for advertisers and brands to connect with a significant database of users, made possible with the help of Guvera’s innovative content-targeting algorithm,” adds the statement.