HCL Infosystems has joinded hands with popular Hindi News channel Aaj Tak, to sponsor Vande Mataram contest. Vande Mataram is a motivational show which instils patriotism, brings to life the untold stories behind many wars that India fought and to honour the lives of the soldiers who fought for our motherland.
Vande Mataram will be aired from 14th September onwards to 30th Novemberat 10PM on Aaj Tak channel, and will pay tribute to the martyrs and unsung war heroes who had put their lives at stake for the nation. In addition, every episode gives an opportunity to five lucky viewers who stand to win HCL ME Tablets. A viewer needs to answer a simple question asked by the anchor and SMS their response (VM A,B,or C) to 52424.
On the sponsorship agreement, Gautam Advani, Global Head, Mobility Business Unit, HCL Infosystems said, “This is a great initiative by Aaj Tak team and partnering with Vande Mataram is a moment of pride. ME Tablet has always stood by and commended such initiatives. Our brand is all about change and being an enabler. We believe that through such associations we would be able to strengthen the social fabric of the country. ME Tablets has joined hands with Aaj Tak for this great initiative and hopes that it will bring about a change in the way the whole country looks at the sacrifices made by our Defence Forces.”
Vande Matram is a weekly show which will be aired on every Saturday at 10PM. Anchored by noted actor Kabir Bedi along with voice over narration by actor Raza Murad, it promises to take the viewers to the depth of India’s war stories and will get the audience to experience the patriotism, battles and victories by taking them to a different era.
In this difficult time in the country when we are faced with various challenges like deep-rooted corruption in all walks of life, uncontrolled inflation which is making life extremely stressful for the common man, and security threats from the neighbours, this bold initiative of HCL and Aaj Tak will bring some relief by listening to morale-boosting stories.