Hike Messenger, India’s first home-grown messaging platform, has rolled-out three new features on its messaging app for India. These three features are – Stories, Camera & Live Filters.
Stories is a new way for people on Hike to share their lives and real moments with their friends through photos (that you can post immediately starting today) and videos (that also you will be able to post in the next few weeks). Stories are ephemeral and vanish 48 hours after being posted, quite like real life where everyday moments are experienced, and are not etched in history forever. A user who posts a story can see how many people and who all viewed that particular story. Stories on Hike are made for India- a Sight and Sound country where more and more users are shifting to a visual form of communication on chat, especially after the arrival of 4G.
Stories is replacing what was earlier the Timeline on Hike, where users would post their pictures and statuses, that could be liked by their friends, and these posts would become part of the historical Timeline.
Hike has also introduced Camera built into the app making it extremely quick
and easy for people to snap photos right inside the app. In addition to that, it announced “Live filters”, a brand new feature that uses Hike’s new camera to automatically detect and recognize a user’s face using Machine Learning and allows people to very easily decorate their faces in photos. Hike has 12 Live filters available at launch, ranging from a cool Black and White Sunglasses, to a Turban and a Moustache and many more. Hike plans to update these filters on a weekly basis to ensure users have new content according to the season and festivals.
The above features are being rolled out starting today across Android and iOS. You can download the latest version of Hike to try it out from here: http://get.hike.in/
Hike claims that as of January 2016, they have over 100 million users. 95% of Hike users are based in India and 90% of them are below the age of 30. Hike users, on an average, exchange 40 billion messages per month and spend 120 min. per user per week on the platform.