Airtel and Hotstar, India’s largest premium streaming platform today announced a strategic partnership to bring digital content from Hotstar’s portfolio to Airtel TV app. Hotstar’s catalogue of shows from 22 channels, 3000 plus movies and exclusive shows will now be available for free to all Airtel mobile customers through Airtel TV app. With this arrangement, Airtel TV app now has one of the largest digital content portfolios in India, offering access to over 350 LIVE TV channels and 10,000 movies and shows.
Hotstar’s rich content library comprising over 100,000 hours of content, in 9 languages comprising live sports and the best of Indian cinema and TV shows from channels across the Star network will now be available to all Airtel customers for free through the Airtel TV app. This will include shows from 22 channels and over 3000 hit movies and shows.
All content on Airtel TV app is free for Airtel Prepaid and Postpaid customers on a promotional basis till June 2018, offering them a great experience on India’s best smartphone network. To get started, customers can download the latest version of the Airtel TV app to enjoy the upgraded content.
Sameer Batra, CEO – Wynk said, “We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.”