Huawei has announced that its smartphone shipments for the 2018 year have exceeded 200 million units. This sale figure has been propelled by the Huawei P20, Mate 20 and nova series of smartphones. These 200 million shipments constitute a new record for Huawei.
The Huawei P20 series has raised the bar for what smart mobile photography can do, proving that even thin and stylish mobile phones can provide a professional-level photography experience. Since its release in March, global shipments have exceeded 16 million units and surprisingly female users accounting for nearly half of that number, courtesy its design.
The Huawei Mate 20 series follows the advanced technological standards that the Mate series established, and is equipped with the most powerful and sophisticated chip in Huawei history, the Kirin 980. The chipset features highly sophisticated 7nm processing and a more powerful A76-based+G76 architecture. Within two months of the release of the Mate 20 series, it had already shipped over 5 million units as claimed by Huawei.
Huawei’s nova series has been particularly popular with young users because of its stunning appearance and innovative visual elements. As a result of the Huawei nova 3’s bold color scheme and innovative selfie system, it became the most popular selfie phone of 2018. As of the end of 2018, the nova series has sold over 65 million units, making it the leader of Huawei’s nascent line of mid-range devices.
In the past eight years, Huawei’s smartphone shipments have increased from 3 million units in 2010 to 200 million units in 2018, reflecting approximately a sixty-six-fold growth. In the global smartphone market, Huawei has gone from being dismissed as a statistical “Other” to ranking among the top three players in the world. Moreover, in the second and third quarters of 2018, Huawei became the world’s second largest smartphone manufacturer, with a global market share of 14.6% as furhter stated by the company in its press statement.
At present, more than 500 million consumers in more than 170 countries around the world are using Huawei smartphones. According to a report by IPSOS, one of the industry’s leading third-party research institutions, the Huawei brand has already become associated with the idea that it keeps on progressing, and has strong innovation ability and trustworthiness in the eyes of its global consumer base.
Richard Yu, CEO of Huawei Consumer BG, stated, “Looking to the future, Huawei’s consumer business will focus on the core concept of ‘consumer-centric’, and will dare to keep innovating, and make every effort to become a pioneer and leader in the next wave of the smartphone revolution, as well as constantly create new value for consumers, let our consumers better enjoy their lives, and truly make Huawei a brand that is beloved by consumers the world over.”