Indus OS, the indigenous Regional Operating System, and FreeCharge, India’s leading digital payments platform – unveiled today Recharge 2.0 which is integrated within the smartphone dialer interface. Recharge 2.0 on the Indus Dialer provides seamless and simplified recharge experience to Indian smartphone users powered through FreeCharge.
The Indus Dialer allows users one-touch access on the phone dialer to recharge through FreeCharge. It also allows instant information of current balance on the main dialer screen. The user can also analyse historical balance and compare daily, weekly and monthly balance usage across Talktime, Data and SMS. The user can set thresholds to receive low balance alerts. Additionally, expense of every call can be tracked within the call log and money spent on each contact can also be analysed, giving complete and accurate information to the user.
Recharge 2.0 will be exclusively accessible to the existing 6 million plus Indus OS user base and new users of Indus OS powered smartphone. Indus OS is currently the number 2 mobile OS in India, with a 7.6% market share as claimed by the company. By catering to Indus OS user base via the OS-Integrated Brands, FreeCharge expects to scale up its recharge transactions and volumes by nearly 20%.
Announcing the partnership with FreeCharge, Rakesh Deshmukh, CEO & Co-Founder, Indus OS, said, “We are proud to introduce the OS-integrated Freecharge product, which will revolutionize the way Indian pre-paid users recharge their SIMs. It’s two key value propositions are; one-touch recharge payments, and tools allowing complete information on spends across talktime, SMS and data. Our aim is to empower the pre-paid user with accurate information aiding smart decision making. This first-in-the-world experience is expected to positively impact the consumer engagement and consumption rates.”
In the face of the latest developments in the payment infrastructure and the burgeoning cashless economy of India, Indus OS and FreeCharge have taken a proactive effort to encourage refined payment habits and patterns.
Secondary data indicates that a whopping 95% of mobile users are prepaid. And, a sizeable amount of 30% users are making mobile recharge by M-payments. On the hardware front, only 40% smartphones in the market are capable of online recharge. This payment innovation in the OS-level will be the easiest and the most contextual payment option in this given scenario. FreeCharge which already witnesses 90% of its transactions coming through the App, will further broaden its M-payment base by serving more than 6 million customers of Indus OS.