Indus OS brand known for its regional Operating System has announced that it has partnered with home-bred Karbonn Mobiles to equip its smartphone with the latter’s regional operating system for providing a better experience to users of Karbonn devices.
“Our partnership with Karbonn is a testimony that smartphone brands are recognizing the need for a regional language smartphone ecosystem in India,” said Rakesh Deshmukh, co-Founder & CEO, Indus OS. “The growing consumption of regional language content on mobile phones is a clear indicator of the need for localizing the Smartphone ecosystem for bridging the gaping digital divide,” added Shashin Devsare, Executive Director, Karbonn Mobiles and Jaina Group.
As per IAMAI, the regional language user base in India grew 47% and touched 127 million in June 2015.
Indus OS currently has over 4.5 million users and commands a 6.3% market share since the first official Indus OS powered device was launched in May 2015. It boasts of a host of patented features including the Indus keyboard, which is a pioneer in regional keyboards – it was the first keyboard of the country to have the natural ordering of the alphabet, allowing Indian smartphone users to type with ease and familiarity. It also offers the auto-correction and the patented matra-prediction features in 12 languages. In addition, it has its own regional app marketplace for content, App Bazaar, available in 12 languages.
Further, Indus OS in collaboration with the Govt. of India’s Department of Electronics and IT (DeitY) introduced OS integrated text-to-speech (TTS) technology in 6 regional languages in June 2016.