Ingersoll Rand has launched Smart Citizen 2.0, the sequel to its interactive Facebook application called ‘Smart Citizen’.According to the company, Smart Citizen App, launched in 2013, received overwhelming response while educating its audience in the country on conserving natural resources in their day to day living. The app had successfully generated a reach of more than 400,000 with close to 14000 engagements and more than 16000 fans. This year, the Smart Citizen 2.0 moves ahead from basic energy conservation and looks at conserving energy at a greater level resulting in higher yields and efficient and sustainable functioning of the society.
Smart Citizen 2.0 is in the form of a contest based on the principles of REUSE, REDUCE & RECYCLE. The contest allows the participant to create a whole city consisting of houses, offices and industrial workshops. It allows setting the optimum rules for a sustainable society in order to maintain a balance between the energy consumed and energy conserved by using innovative methods, added the company in its press statement.
The winner of the contest stands a chance to win a brand new interactive Air Conditioner from Trane, a brand of Ingersoll Rand that offers residential solutions. Other interesting daily prizes such as Smart Citizen branded eco – friendly tote bags and shopping vouchers are also on offer. The contest, that is open to all Facebook users in India, was launched on July 09, 2014. Results will be announced on Sept 15, 2014.
On this occasion, Swati Bhattacharya, Vice President – Corporate Relations, Branding and Public Affairs at Ingersoll Rand said, “We are proud to announce the launch of Smart Citizen 2.0 and we firmly believe this application will help in creating awareness about energy conservation and sustainable living. The aim is to provide the basic information on energy consumption on transport, home, office and public utilities to people who can join hands to strive towards a greener and energy efficient future.”