Transsion Holdings Conglomerate, has today announced its entry in the Indian market with its mobile brand itel. itel Mobile intends to launch affordable feature and smartphones in India with a price tag of Rs. 700 to Rs. 7,000.
itel shall be launching shortly SmartSelfie it2180, SmartPower it5600, SmartSelfie it5231, PowerPro it1410 and Wish it1508 – along with its flagship product, SelfiePro it1511. it1511 is a 4G enabled smartphone that operates on the latest Android 6.0 Marsh Mallow and comes with dual-SIM/dual standby capability. It comes with powerful camera and battery, as claimed by the company.
The feature phones will be categorized in 3 series viz. SmartSelfie, SmartPower and Shine. SmartSelfie will attempt to redefine the consumer expectation whilst having a front camera in all its phones. SmartPower will be focussed on bigger longer lasting battery phones and Shine will have good looking phones. Similarly, Smart phones will have SelfiePro focusing on good camera experience, PowerPro will have long lasting battery and Wish series will provide good value for money, as stated by the company.
As a part of the launch, the company will be rolling out its India operations in two phases –phase one will include North Indian states of Uttar Pradesh, Bihar, Jharkhand, Punjab, Jammu & Kashmir, Haryana, Gujarat, Rajasthan and Uttarakhand while phase two will see itel Mobile entering the prominent local markets in the North West region such as Maharashtra and Madhya Pradesh.
itel is also planning to contribute to the Indian Government’s Make in India scheme by setting up manufacturing units in India. The company also has plans to establish 1000 service touch points across India to enable high-level of customer-centric service for its users across the country.
Speaking on its India launch, Sudhir Kumar, CEO, itel India, commented, “India has emerged as a key geography for any global player. In view of the opportunities and scope, it was inevitable for us to foray into this market. We believe that the mobile ecosystem in India is ripe for disruption and that introducing our brand itel would redefine the level of quality cost-effective offerings in the country. We are confident that itel will emerge as the perfect enabler to drive the rural and semi-urban Indian consumers onto a digital platform and to provide affordable yet feature-driven mobile phones for the aspiring Indian consumers across geographies and social classes.”