WeChat, the free messaging app for the smartphones, has annnounced today that JagranJosh.com has launched its official account on WeChat platform. The official account will provide competitive exam aspirants and Government Job seekers with all the relevant information. This development will prove useful for the students in this season of admission, which has become a great challenge due to high scoring results of CBSE.
Commenting on this development, Nilay Arora, VP Marketing & Business Development, 10c India said, “WeChat majorly caters to the youth of the country and it has always been our priority to ensure that our young users are engaged and informed. This is one of our efforts directed towards ensuring that the users are not only abreast of all the news relevant to them, but also use WeChat as a tool to land up their dream jobs.”
As per press statement of WeChat, JagranJosh.com will disseminate news related to education and career as a part of their daily update. The Official Account has special tabs dedicated to education which allows users to access information on the Delhi University cut offs and admission lists. The Official Account also has special tab for job aspirants who get details on the various jobs in fields like Army, Railway, Navy and Air Force. The users can access all the required information by simply selecting the tab on the footer of the Official Account.
Commenting on the launch of the Official Account, Sukirti Gupta, CEO, Jagran New Media said, “In today’s technology savvy world, more and more youngsters are turning to their smartphones for information on things relevant to them. This Official Account is our effort to ensure that students & Test Aspirants on WeChat do not miss out on any important information.”
WeChat has a number of Official accounts which enable the users to perform a number of activities such as find restaurant, café deals around them, get latest news updates and interact with the brand on a personal level through their Official Account. Some of the popular brands that are leveraging the Official Account feature of WeChat are Café Coffee Day, AskMe, Headlines Today, BBC India, Jagran, Zee, Stayfree India, Hungama etc. This feature enables brands to reach out to their target audience in an effective and an efficient way.