Kapil Dev, former Indian cricketer and captain, launched today SloPho, a social gamified collaboration platform in India. This platform has features of various social platforms available for the users such as Facebook, Whatsapp etc. The SloPho mobile application is available now for Android users in the Play Store and it will also be available for Apple users in its App Store shortly.
The USP of SloPho social platform is that it engages users by allowing them to win prizes daily by participating in exciting games, contests, polls and quizzes. Participants can also earn points that accumulate on a leaderboard, which can eventually be redeemed or transferred/gifted as prizes or bartered for advertising space on the platform. The cumulative average daily prize money to be won ranges as much as Rs. 25,000 and will go up significantly during special promotions’ and festivals. Additionally, users have their own page where they can segment their followers into different customisable categories such as friends, family and colleagues among others; to share text, pictures and video. Users can also monetize their page by allowing advertising on it, a first in the world, as claimed by the company while launching this application at an event in New Delhi.
SloPho is simple to use and is designed around photo, video and text, things all smartphone users are comfortable with today. Its features include bucketing people into categories and sharing information accordingly; option to follow and unfollow a corporate; and posting information across other social networking sites from SloPho page among others.
“We created a desktop version to beta test the concept first among evolved Internet users. We tested it for over a year and the results were amazing. The daily average time spent by a user was an hour and 15 minutes. We took it to a few corporates like Airtel Nigeria and Dhampur Sugar that ran promotions and were happy with the results. Today, with the launch of mobile app we believe not only will time spent by users increase significantly but it will also allow corporates and professionals to reach out and engage a much larger connected base of users,” said Aman Sahani, Co-Founder and CEO, SloPho.com.
Kapil Dev also announced at the launch event that in 2015, SloPho will be launched in more scheduled Indian languages and will also be introduced overseas in United Arab Emirates and Africa. Outside of India, it will be launched in partnership with the telecom ecosystem players like operators and handset vendors.