Well- established Indian company, Kenstar has forayed into the Air Conditioner segment and launched today a lineup of Split Air Conditioners. These Air Conditiones will be sold exclusively by e-commerce market player Amazon.in.
With an aim to revolutionize the AC segment in the country, the two giants will offer World Class ACs at never before heard prices. With the launch, Kenstar plans to capture 5% of the total market share by the close of FY 2015 and is confident to be able to achieve the targets based on three strong pillars of pricing, distribution and product, as claimed by the company at the lauch event.
The new Kenstar AC range consist of 4 models in Split AC category. All ACs are compliant with BEE Star ratings and fall between an impressive 3 to 5 star ratings. The 1.5 ton 5 star Kenstar AC is available at an unbelievable price of Rs.25,990 only, which is roughly half the price of the competitive ACs available in the market. The complete range is in the bracket of Rs. 20,990 to 25,990.
Kenstar AC addresses both health and lifestyle requirements of the customers. While the Turbo Mode feature is claimed to ensures instant cooling, the Silver Ion and Anti Bacterial filters will purify the air circulated inside the house for a clean, fresh air. The Dehumidification mode ascertains comfortable humidity level without affecting the room temperature. The Magic Display makes the AC an ideal fit in
Speaking on the launch Mr. Rahul Sethi, President, Kenstar said, “With an increasing demand fuelled by rising temperatures, this leap from the small appliances to the manufacturing of ACs intends to cater to the growing needs for a healthy and comfortable lifestyle. We find it to be the right time to foray into this category and are proud to launch Kenstar’s AC range. The Kenstar AC range will be exclusively available on Amazon.in at jaw dropping price.”
To make it easy for customers to buy the the KenStar AC’s, Kenstar along with Amazon.in will come out with easy payment offers for its customers. Adding to the whole buying experience, Kenstar and Amazon.in will also guarantee 24 hour delivery and 24 hour installation of the product.
Kenstar started its operations India in year 1996. The company claims to have 63 Sales & Service offices, 425 service franchisees and more than 3500 trade partners. Kenstar has an impressive product range – Oxy Fryer, Microwave Ovens, Air Coolers, Water Heaters, Mixer Grinders, Food Processors & host of other kitchen appliances.