Keypoint Technologies, the creator of Adaptxt predictive text input application, has entered into partnership with the leading Indian handsets maker Lava to enhance Iris 402e smartphone user-experience with a complete localization solution. Under this arrangement, Keypoint will provide entire phone UI of Iris 402e in local languages. The user can choose from 10 Indian languages and the entire phone UI, including all the applications, will be displayed in the chosen language.
According to recent TRAI data, out of 860 million wireless subscriptions in India, only 15% of the users list English as their language of communication. Addressing this huge and fast growing demand for local content in India, KeyPoint Technologies has come up with a complete localization solution for the Indian market.
Speaking about the partnership with Lava, Sumit Goswami, CEO at KeyPoint Technologies said,“We are very well known for the Adaptxt Keyboard that offers over 120 languages. We have chosen to partner with Lava to provide end-to-end localization services for their flagship device, Iris 402e. Localization is about being relevant to the local culture. By supporting the 10 most used Indian languages, we are convinced that Lava users will enjoy a drastically improved interaction with their smartphones.”
Since English is not the preferred language especially for the Indians living in small towns and cities, it is essential for martphone players and OEM to provide localised content to increase smartphone penetration in tier 2 and tier 3 markets aggressively. To cater to demand of local content, KeyPoint Technologies is in discussions with varios OEMs and Smartphone players for various collaboration models.
Keypoint product range supports all major operating systems, including Android, iOS, webOS, QNX, MeeGo, Linux, Windows, Windows Mobile and Tizen. The company provides localization services for connected devices like Smartphones, Tablets, SmartTV, IVIs, feature phones and M2M devices.
