LG To Showcase OLED TV Lineup At CES 2014

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LG Electronics will be showcasing the most comprehensive OLED TV lineup at CES in Las Vegas from January 7-10, 2014. They will be displaying the world’s largest ULTRA HD CURVED OLED (model 77EC9800) TV alongwith 55- and 65-inch OLED TV models. Also on display will be the elegant GALLERY OLED TV (model 55EA8800) and the CURVED OLED TV (model 55EB9600) with its friendly environmental footprint.

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The 55-, 65- and 77-inch ULTRA HD CURVED OLED TVs combine LG’s proprietary WRGB OLED technology and 4K Ultra HD screen resolution (3840 x 2160 pixels). The color temperature of each pixel on the enormous 77-inch display is automatically controlled by the LG Color Refiner, resulting in superior consistency and balance. The TV’s infinite contrast ratio is adeptly managed by the company’s High Dynamic Range (HDR) algorithm. The striking ULTRA HD CURVED OLED TV also boasts the eye-popping visuals of ULTRA CINEMA 3D.

For more high resolution viewing options, the 77EC9800 has been equipped with LG’s own Tru-ULTRA HD Engine Pro, which can upscale SD, HD or Full HD content into breathtaking near-4K picture quality. The results are rendered even more seamless due to the error-correction capabilities of the enhanced super resolution algorithm to prevent blurred image from the upscaling process. The TV also incorporates Motion Estimation Motion Compensation (MEMC) to make the onscreen action appear smoother, clearer and more realistic.

Beautiful to behold, hidden behind the elegant frame of the GALLERY OLED TV is the Canvas Speaker, a powerful 2.2 channel, 100W forward-facing setup that guarantees a superb auditory experience unavailable on any other OLED TV. Its unique eGallery feature provides a variety of display modes that can be activated to create a specific mood.

LG’s latest CURVED OLED TV, the 55EB9600, is a highly efficient, environmentally-friendly product. Lightweight and energy conscious, the 55EB9600 has received a CES 2014 Innovations Award for its eco-friendliness and superior build quality.

To prepare for the imminent growth in demand for OLED TVs around the world, LG is establishing production bases in a number of countries outside of Korea. The company has already completed the construction of new TV plants in Brazil, Poland, China and Thailand with an advanced facility in Mexico commencing operation this year producing OLED TVs for the North American market.

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