LG Electronics has unveiled a smartphone lineup at Mobile World Congress (MWC) in Barcelona, Spain. The four Optimus series devices – G, Vu:, F and LII – all feature LG’s next generation core technologies. These new models combine outstanding hardware, world-class high definition displays and a user-centric user experience (UX) with each series emphasizing a different facet of the company’s smartphone expertise.
LG Optimus G Series : The Optimus G comes with advanced 4G LTE technology and is the first smartphone in the world to employ Qualcomm’s powerful Snapdragon S4 Pro Quad-Core processor. And LG’s True HD IPS Plus display and Zerogap Touch technology deliver vibrant, high quality images and superior touch responsiveness. In addition to its unmatched hardware, stylish design and a beautiful screen, the Optimus G also incorporates user-friendly UX features, such as QSlide, QuickMemo and Live Zooming. Originally launched in key target LTE markets, the LG Optimus G is making its debut in over 50 countries.
The newest addition to LG’s Optimus G series, the Optimus G Pro, was recently introduced to the Korean public. The Optimus G Pro is a 4G LTE-equipped smartphone with a 5.5-inch Full HD IPS display and compelling new UX features such as Dual Recording and Virtual Reality (VR) Panorama.
LG Optimus Vu: Series : A new hybrid LTE device that combines the portability of a smartphone with the viewing experience of a tablet, LG’s Optimus Vu: is equipped with a 5-inch, 4:3 aspect ratio display that is ideal for viewing documents, e-books, multimedia content and browsing the internet. With the recent addition of the Optimus Vu: 2 in the Korean market, there are now two devices in Vu: Series that deliver a unique mobile user experience with UX features such as Vu: Talk and QRemote.
LG Optimus F Series: Both the Optimus F5 and Optimus F7 were specifically designed for consumers making the transition from 3G to 4G LTE networks. LG Optimus F will deliver to new 4G customers the speed of LTE and a range of useful UX features without the high entry fee demanded by most 4G smartphones.
LG Optimus LII Series : Surpassing the beauty of the first L Series, the Optimus LII Series were developed around four new design elements: Seamless Layout, Laser Cut Contour, Radiant Rear Design and a home button with Smart LED Lighting. The Optimus L3II, Optimus L5II and Optimus L7II are on display at MWC.
With an initial target to sell 10 million smartphone each quarter and double sales of LTE devices in 2013, this is LG’s most ambitious smartphone strategy to date. Flagship models from the G and Vu: series will target the premium segment while the F and L series will be positioned as more mass audience smartphones for 4G LTE and the 3G markets, respectively.