LINE, the world’s leading mobile platform with 181 million monthly active users and The United Nations Children’s Fund (UNICEF) has signed a global partnership agreement in Seoul on 13th February to support the children of the world.
UNICEF-LINE partnership has been strategically led by the UNICEF global headquarters with 11 countries from Korea, Japan, Taiwan, United States, France, Germany, Thailand, Indonesia, Malaysia, Spain and India participating simultaneously. The Korean Committee for UNICEF signed the alliance representing all countries at the Global Partnership signing ceremony it hosted, as stated by the company in its press release.
Through this strategic partnership, UNICEF and LINE aim to create a brand value with competitive power and raise funds effectively. LINE plans to use character licensing by producing and selling Plush Toy and mugs of its flagship character, Brown, with the UNICEF logo. In addition, LINE will help fundraise by developing and selling digital LINE stickers. LINE’s virtual coin called “Free Coin” will contribute to the fundraising as well. It is anticipated by LINE that various PR and marketing activities will raise the fund of minimum of Rs. 187 million in 3-years, adds the statement of the company.
The funds raised through global partnership between UNICEF and LINE will be used for children’s relief, especially for the health, nutrition, basic education of children in developing countries.