UC News app has received tremendous response for its innovative IPL campaign “Match ki Kahaani, Celebs ki Zubaani” with #MasalaCommentary. UC News ran a first-of-its-kind campaign, bringing together Saif Ali Khan, Preity Zinta, Sunny Leone, Virender Sehwag, Sunil Grover, Rakhi Sawant and Kamal R Khan to give commentary in their witty and inimitable style on the ongoing IPL matches.
UC News also got the celebrity commentators to take interesting cricket-based challenges. The chat and activities were live streamed on the UC News app which resulted in 6.6 mn daily views. The videos have clocked another 75 million views on the UC News’ YouTube channel, UC Talks.
On April 5, Saif Ali Khan and Preity Zinta revived their popular on-screen pairing after 12 years to live comment on the opening ceremony of IPL followed by the match between Royal Challengers Bangalore and Hyderabad Sunrisers.
Comedian Sunil Grover donned his famous on-screen persona of Dr. Mashoor Gulati and partnered with actress Sunny Leone to comment on the match between Kolkata Knight Riders (KKR) and Kings XI Punjab (KXIP), causing a laugh riot. After losing the challenge, Sunny Leone also danced to the tunes of a Punjabi number with Sunil on the occasion of Baisakhi.
Former cricketer Virendra Sehwag and Bollywood actress Sunny Leone teamed up for a fun-filled session during the Delhi Daredevils, Sunrisers Hyderabad match, causing a major buzz on social media.