FreeCharge, India’s leading digital payments platform, today announced its exclusive partnership with Westlife Development Ltd, owner of the Master Franchisee of brand McDonald’s west and south India. As part of the exclusive partnership, McDonald will accept payment via FreeCharge wallet across 216 McDonald’s restaurants spread across 26 Cities in West & South regions of India. The service has gone live starting January 14, 2016 across all these restaurants.
To encourage adoption of new forms of payments, FreeCharge will also be launching slew of offers in coming months for customers. First in line is 50% cash back for customers on their first transaction with a maximum cash back of INR 100. The offer will be valid from 18th January to 31st. Customers can easily order both offline and online using FreeCharge wallet. They can augment home delivery experience by easy ordering at verified addresses through Tele Check out and Pay on delivery and make their meal ordering truly rewarding.
Commenting on this partnership, Govind Rajan, Chief Operating Officer, FreeCharge, said, “We are excited to partner with McDonald’s to launch the swiftest yet safest payment method for customers. McDonald’s immense popularity demanded that we process payments in less than 30 seconds. Given the scale, the need for speed, McDonald’s implementation was the most stringent test a payment system can undergo.”
He further added, “We worked closely with McDonald’s to deliver a ‘built-to-order’ product as per their specifications. The transactions are done within 10 seconds in a secure manner. Most importantly McDonald’s did not have to make any extra investment to integrate our product. We have developed an innovative authentication – On- the-Go PIN, with which the customers can generate a code on their app even if it’s not connected to the internet. Expansion of the FreeCharge footprint to the offline use cases is another step in building a world class payment OS for a digital India. Our goal is to enable commerce by creating the most frictionless form of digital payments.”
FreeCharge wallet already has over 15 million active users and is on a journey to create a digital payments ecosystem for customers to use as part of their day-to-day activities. After the successful partnership with India’s leading fashion retailer – Shoppers Stop, FreeCharge’s partnership with McDonald’s will help strengthen the reach in F&B sector.
