MG Motors India has received an overwhelming response for its upcoming ZS EV, the country’s first pure electric internet SUV. The carmaker has claimed that they have received over 2,800 bookings in 27 days and will cater to 2,409 bookings received from the markets where the ZS EV will be initially launched – Delhi/NCR, Mumbai, Ahmedabad, Bangalore, and Hyderabad. The number of bookings received for the ZS EV outpaces the total number of EV cars sold in India in 2019. The ZS EV will be officially launched in India on 23rd January instead of 27th January as planned earlier.
MG Motors has also set a record for the number of pre-launch bookings received for an EV in India. The ZS EV is a globally-proven EV that provides customers with the practicality of an SUV and the performance of a sports car. The ZS EV has also achieved a Five Star Euro NCAP rating.
The company has received the maximum bookings from the IT sector, Bengaluru followed by Hyderabad. 40% of the bookings were registered online, underscoring a significant digital shift in consumer behaviour within the automotive space.
MG Motor India is building a 5-way EV charging ecosystem in association with domain-leading players as an enabler and catalyst for the country’s EV revolution and to accelerate the adoption of eco-friendly, next-generation mobility solutions. Each ZS EV comes with an on-board cable to charge anywhere. Customers can also get an AC fast charger installed at their homes/offices, free of cost, through MG’s association with Delhi-based eChargeBays. The carmaker has also partnered with Fortum Charge & Drive India to set up 10 DC 50 kW super-fast charging stations at select MG showrooms in 5 cities. Additionally, it plans to create an extended charging network across MG dealerships in select satellite cities along key routes and provide charge-on-the-go with RSA (Roadside assistance).
For the ZS EV, MG Motor India has also introduced India’s best vehicle ownership package, the “eShield”, with a free-of-charge 5-year manufacturer warranty for unlimited kilometers on the car and 8 years/150k km warranty on the battery for privately registered customers. Additionally, the “eShield” offers round-the-clock roadside assistance (RSA) for a period of 5 years for privately registered cars, along with 5 labour-free services. All these elements under the “eShield” are aimed at enhancing the customer experience and providing complete peace of mind.