Recently, we have seen two phablets coming from China – Gionee Elife E6 and Micromax Canvas Turbo A250. Both of these smartphones sport 5 inch HD display. Let us discuss in brief hardware features of these phablets:
Gionee Elifef E6 : The Unibody Elife E6 is powered by 1.5 GHz Quad Core Processor, and features a 5-inch OGS (One-Glass-Solution) with full HD display with a resolution of 1080×1920 pixels and pixel density of 441ppi. This smartphone comes with Gorilla glass to give protection against scratches, and provides excellent screen clarity along with super smooth multi– touch interface. The Elife E6 runs on Android Jelly Bean v4.2 with Gionee’s customised Amigo Interface on the top. This device has 2GB RAM, and 32GB of internal memory, which is not expandable further as there is no micro SD card slot. The phone is packed with a 2020mAh battery. It is 7.9mm thick and weighs just 128g. The Gionee Elife E6 is equipped with a 13-megapixel auto focus rear camera with a second generation BSI sensor, along with an LED flash, and a 5-megapixel front-facing shooter with a 28mm lens.
The price of this phablet is Rs. 22,999.
Micromax Canvas Turbo A250 : The Canvas Turbo phablet sports a 5” sharp FHD CGS (Continuous Grain Silicon) power saving display with 1920×1080 pixel resolution. This phablet is is powered by 1.5 GHz quad core processor and a 2GB RAM, and comes with inbuilt storage of 16GB. This device is packed with a 2000 mAh battery, and runs on Android 4.2.1 (Jelly Bean), which can easily be upgraded through FOTA. This smartphone is equipped with 13MP auto-focus rear camera and 5MP fixed focus camera on the front. The Canvas Turbo comes with a unique ‘Camerazzi’ camera which offers a host of innovative features including 360 degree panorama, Cinemagraph and Object Eraser.
The price of this phablet is Rs. 19,990.
If you see the hardware features, they are almost the same and both the phones come with few pre-loaded apps and few additional software features. For details, please read: Gionee Elife E6 Phablet Launched For Rs. 22,999 and Micromax Canvas Turbo A250 With HD Display Launched At Rs.19,990
The question we are raising here is : out of two, which smartphone has better chance to get the approval of the customers. In this regard, Micromax has the edge as this is established brand in India and its Canvas range of smartphones have received tremendous success and are still selling in good numbers. Micromax has been spending a lot on its marketing and has recently appointed Hollywood celebrity Hugh Jackman as its brand ambassador to promote its Canvas Turbo globally. On the other hand, Gionee is a new player in India and we are not sure about the number of Elife devices sold by them so far in India. However, they have also become very active in promoting their products in India. But, we have observed that Gionee smartphones are priced little bit high. The Elife E6 is priced at almost Rs. 23,000 and it will be very difficult for Gionee to compete against Canvas Turbo priced at Rs. 20,000. The difference in the price plays crucial part in very price sensitive Indian market. Moreover, Gionee can’t match so far with brand equity enjoyed by Micromax in India. It is early days for Gionee and they will have to cross many obstacles to entrench their feet in India.
However, we can’t give our final verdict unless we review both the phablets in details. We are waiting for both the devices from the respective companies and shall give our further comments after reviewing them.