To promote its Canvas Turbo A250 smartphone aggressively, which was launched just two days ago, Micromax has unveiled the TVC of Canvas Turbo, which went on air today. This TVC brings alive the theme of the phone; ‘the phone that CAN juggle’ and also takes forward the Micromax ‘nothing like anything experience’. The TVC largely talks about the speed and multitasking features of the Canvas Turbo through the juggler.
The Canvas Turbo is the first smartphone from the stable of Micromax, which has full HD display. The Canvas Turbo phablet sports a 5” sharp FHD CGS (Continuous Grain Silicon) power saving display with 1920×1080 pixel resolution. The Turbo A250 is powered by 1.5 GHz quad core processor and a 2GB RAM, and comes with inbuilt storage of 16GB RAM. This device is packed with a 2000 mAh battery, and runs on Android 4.2.1 (Jelly Bean), which can easily be upgraded through FOTA. This smartphone is equipped with 13MP auto-focus rear camera and 5MP fixed focus camera on the front.
The price of this smartphone is Rs. 19,990(MOP). For detailed information, please read http://www.techvorm.com/micromax-canvas-turbo-a250-hd-display-launched-rs-19990/
The TVC opens with Micromax brand ambassador Hugh Jackman sitting on a chair and narrating a story about the heroes of everyone’s life. Hugh Jackman narrates further about his hero in life; the juggler in a circus. The TVC moves ahead with the juggler do various juggle tricks and an imaginary young Hugh Jackman staring at the juggler. In the next shot Hugh Jackman narrates about the new juggle experience with his new phone Canvas Turbo with which he can juggle lives, friends, work and passions. The TVC ends with Hugh Jackman holding the Micromax Canvas Turbo in his hands.
Micromax has been spending a lot on its marketing expenses and by appointing Hugh Jackman as its brand ambassador, it has shown its intentions to expand its wings in developing markets and gradually to developed markets. Micromax has got huge response to its mobile phones in emerging markets and its next stop-over is Russia followed by East European markets.