The overall India Tablet market recorded sales of 0.55 million units in 2Q 2012 (Quarter ended June 30, 2012). This was reported in the India Quarterly Media Tablet Market Review for 2Q 2012 released today by CyberMedia Research.
In the overall India tablets market, Micromax leads with 18.4% share, followed by Samsung at second position with 13.3% and Apple at third position with 12.3%, in terms of sales (unit shipments) during the 2Q 2012.
Though the India Tablets market is still at a nascent stage but at the same time has become competitive due to entry of new vendors with entry level offerings. Close to 90 vendors launched their tablets till 2Q 2012.The ASV of the tablets in 2Q 2012 has dropped to little above INR 13,000 from INR 26,000 in 1Q 2012, as a majority of vendors in early 2012 launched their products in the INR 5,000-10,000 price range.
According to Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice, “During 2Q 2012, 47.4% of tablet sales were from new entrants in the market with a strong focus on addressing application areas in the Education and Entertainment segments. This trend demonstrates clearly that vendors are positioning their devices at India’s youth.”
“As Android devices become increasingly popular with users across the world, competition is increasing in the India Tablets market with more and more vendors launching devices based on the Android OS. The share of devices based on other operating systems like Windows, iOS and QNX are expected to rise in future in view of the recent announcement of the Microsoft Windows Surface Tablet, the global launch of the Apple iPad 3 and reduction in BlackBerry Playbook prices”,Faisal further added.
“Going forward we see vendors launching segments specific segments such as Healthcare, Retail and e-Governance. In terms of tablet use cases, the popular categories are Internet browsing, Email, Entertainment, Gaming, Social Networking, Information (Cricket, Flights etc). Clearly, the Indian user is also taking to the Tablet as a content consumption device”, added Tarun Pathak, Analyst, CMR Telecoms Practice.