Micromax Launches Canvas Blaze 4G, Canvas Fire 4G & Canvas Play 4G Phones Starting At Rs. 6,999


Micromax is on launching spree and has announced today three new 4G LTE smartphones in its Canvas series. The three new smartphones are – the Canvas Blaze 4G, the Canvas Fire 4G and the Canvas Play 4G. With these three new phones in Canvas series, Micromax has now six 4G enabled devices in different price range. Now, the customers have the options to choose from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G and Canvas Play 4G which are the more affordable ones.

Key features of Canvas Blaze 4G


– 4.5-inch FWVGA IPS Display
– Android Lollipop 5.1 OS
– 5MP AF rear camera; 2MP FF front camera
– 1.1GHz Qualcomm Snapdragon quad core processor
– 2000 mAh battery
– Priced at Rs 6,999/-

Key features of Canvas Fire 4G


– 4.5-inch FWVGA Display
– Android Lollipop 5.1 OS
– 5MP AF rear camera; 2MP FF front camera
– 1GHz MediaTek MTK6735 quad core processor
– 1850 mAh battery
– Dual front firing speakers
– Price at Rs 6,999/-

Key features of Canvas Play 4G


– 5.5-inch HD IPS Display
– Corning Gorilla Glass 3 protection
– Android Lollipop 5.1 OS
– 13MP AF rear camera; 5MP FF front camera
– 1.2GHz Qualcomm Snapdragon quad core processor
– 2820 mAh battery
– Price at Rs 12,499/-

All the above three smartphones will work on Indian 4G networks with a download speed of up to 150Mbps. Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.

Commenting on the new launches, Mr. Shubhajit Sen, CMO, Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.”


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