Micromax Launches Canvas Fire 5 With Focus On Music At Rs. 6,199

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Micromax has launched today its new smartphone for the music lovers – the Canvas Fire 5. Available in Champagne, Grey and Silver, the Canvas Fire 5 is available now at Rs. 6199.

Fire 5 with UI

The USP of this phone is its front firing speakers, Auro 3D sound which offers an excellent surround sound experience for music aficionados and delivers clear, room-filling deep sound as claimed by the company. It comes with a 6month free access to premium Gaana+ services that allow users access to unlimited song downloads.

This Dual-SIM enabled phone sports a 5.5 inch HD IPS screen. It is powered by 1.3 GHz quad-core MediaTek processor combined with 1GB DDR3 RAM, 16 GB ROM ( expandable till 64GB). It is packed with a 2500mAh battery. It offers connectivity options of 3G, Bluetooth 4.0 and Wi-Fi etc. This phone does not support 4G networks.

It is equipped with an 8MP AF rear camera and the 5MP FF front camera. It runs on the latest Android Marshmallow 6.0 OS. This smartphone comes with the Gravity Calling feature that makes it easy for consumers to take the call from any side.

Commenting on the launch, Mr Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “In India, with the fast growing internet penetration and access to affordable big screen smartphones, digital music consumption is witnessing a steep rise. About 80% of the consumers watch videos on their mobile devices at least once every 2-3 days, with more than half opting to watch them daily. With youth spending a fifth of their digital media time on audio and video entertainment it is clear that consumers today are seeking sound and music functionality from their smartphones. The new Canvas Fire 5 is specifically designed for such audience to make it easy for them to store, carry and listen to good quality music anytime and anywhere at a wallet friendly price.”

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