Micromax, India’s leading handset manufacturer, has been receiving tremendous response to their Canvas range of smartphones and its recently launched Canvas A 116 HD is the talk of the country, and the users are satisfied with its performance.
Micromax has today announced that they have announced sold over a million units of its flagship Canvas range of smart phones. The most popular handsets in the Indian smartphone segment, from the Micromax bouquet, the devices continue to prove their value to the consumers. Considering the way Micromax has taken an unprecedented leap in the mobile ecosystem in India by offering affordable innovations which directly address consumer needs, these statistics are a testimony to the company’s success.
Micromax has not given break-up of each model sold so far, but our gut feeling is that out of all the models, their latest Canvas 116 HD, which was launched recently, must have sold the maximum so far.
Commenting on the success of the Canvas Range so far, Mr. Shubhodip Pal, CMO, Micromax, said, “The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s selling 9000 units in less than 24 hours.” We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of “CANVAS” phones which are driven by consumer insights and cater to the needs of the market.”