Passengers passing through Dubai International airport are currently being wowed by a breathtaking visual museum of its kind of Motorola Mobility’s past, present and future in what is potentially the world’s longest and most extensive indoor branding project.
The would-be record-breaker runs 222.63 m along the entire length of a corridor linking the airport’s Terminal 1 check-in area to Dubai Duty Free’s retail operation in Concourse 1.
Among the highlights of Motorola Mobility’s rich history on display at the world’s fourth busiest airport for international traffic is the technology used during moon landing, the world’s first commercial mobile phone, the era-defining Motorola RAZR and its latest incarnation, Motorola RAZR MAXX which, at up to 17.6 hours, boasts the longest talk-time of any smartphone on the market.
“Dubai International is hugely excited to host what is set to become a milestone in advertising history,” said Eugene Barry, Senior Vice President of Commercial, Dubai Airports.
The unprecedented undertaking, which was executed by JCDecaux in a mere seven days, is currently being considered for a Guinness World Record.
David Bourg, Managing Director, JCDecaux Middle East, added: “The campaign came in with a brilliant concept and was realized through an efficient and well-coordinated execution. We are very pleased to make this significant project happen as our fundamental mission is to introduce innovative advertising solutions that add value to our partners.”