MTS Expands Its Portfolio – Launches 3 New Smartphones

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As reported by news agency PTI, Sistema Shyam TeleServices (SSTL) has expanded its handset portfolio with the launch of three new Android based smartphones. This company offers CDMA telephony services under the MTS brand name.

These three handsets are MTS MTag 351, MTS MTag 352 and MTS MTag 281 in the price range of Rs 5,499 to Rs 7,499, and will run on Android 2.3 Gingerbread. The handsets would come bundled with unlimited data plans options. SSTL will also offer free access to MTS TV for 1 month from date of activation to its smartphone users. With this, SSTL now has 4 smartphones in its portfolio.

“With the launch of these three smartphones, we have now brought four new Android Smartphones in less than two months. MTS now offers a comprehensive range of Android smartphones for discerning, on the move, tech savvy youth,” SSTL Chief Marketing and Sales Officer Leonid Musatov said in a statement.

The road ahead of this company is full of uncertainties. SSTL is one of 21 companies whose  licences were  cancelled by the Supreme Court in the 2G spectrum case. The company’s licences are valid till September 7, 2012 and to continue its operations, it will have to participate in auctions to secure fresh licences.

Besides its licensing roadblock, the company faces tough competition from other Indian handsets makers like Micromax and Karbonn. Micromax is on expansion spree and in the last couple of weeks, they have launched various smartphones in different price range. It will be a tough call for SSTL to wrest considerable market share despite the fact that they plan to advertise their newly launched products through TV commercials, digital media and road shows in key cities across India.

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