Hyundai Motor India Limited (HMIL) has announced today that its recently launched 6th generation luxury Elantra sedan launched in India in the month of August at starting price of Rs. 12.99 lakhs, has received overwhelming response. HMIL claims that it has received bookings of more than 1100 units and 18000 enquiries within 6 weeks of its launch.
On making this accomplishment, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing – HMIL expressed, “We are overwhelmed with the positive customer response and strong appreciation to the All New Elantra, making it a huge success in India. Hyundai’s All New Elantra has taken the pole position as a trendsetter in the industry by creating a new benchmark on Prestige in the segment. All Round Excellence and Great Experience are the true Expressions that are associated with the All New Elantra. We thank our customers and reaffirm our commitment to the customers by reducing the waiting period for Elantra so as to love and enjoy new world-class products.”
The success of new Elantra has further strengthened Hyundai’s position as a premium car manufacturer in India. Hyundai has established leadership in its segments becoming India’s most loved brand under the modern-premium brand direction, adds the statement of HMIL.
According to HMIL, the New Elantra is the culmination of 26 years of continuous and dedicated research by Hyundai Motor. The All New Elantra has a strong fan following gaining positive momentum in the market as India’s Prestigious Companion.