News Hunt, the leading mobile news application from Ver Se Innovation has been recognized as the Best News Application in the latest Nielsen consumer rankings and is part of the Top 10 Smartphone Apps in the country. With a reasonably high engagement, NewsHunt has been acclaimed for enabling users to consume news from regional sources.
It is extremely affirmative for NewsHunt to be recognized as the Best News Aggregator by Neilsen Consumer Ranking and showcased as one of the Top 10 Smartphone Application with Whatsapp, Facebook, Tubemate, YouTube etc. being part of the list. This acknowledgment demonstrates NewHunt’s success and is the testimony of wide acceptance and user base of their application. NewsHunt is the only Indian application in this category.
The App Rankings was derived using Nielsen Informate Mobile Insights smartphone panel, with over 8000 smartphone panelists across India covering leading operating systems. The panel consists of members who are 15 years or older and is representative of the Indian smartphone market. The Apps are ranked based on their ‘Absolute Engagement’ score, which is the product of reach (i.e. penetration of an app in the panel) and engagement (i.e. time spent on the app).
Nielsen India Consumer Rankings are based on popularity and consumer experience for six lifestyle categories, including smartphone apps, e-tailing sites, mobile handsets, mobile operators, books and International travel preferences of urban Indian consumers. These findings will be released at an All-India level for all six categories and select city rankings will be released for four categories (e-tailing, International travel, mobile handsets and mobile operators) across Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad and Pune.